The brief
Marek Kowalski runs two trucks, answers his own phone, and has been fixing Buffalo’s pipes since his grandfather started the firm in 1961. His old site was a single page with a Hotmail address on it. Meanwhile, the venture-backed “home services platforms” were outranking him for searches his family had owned for sixty years.
The look
We didn’t make a plumber look like a software company. Big, honest lettering — the kind you’d trust on the side of a truck — navy like the work shirts, safety orange for anything you’re meant to press. The heritage is the whole point, so “EST. 1961” sits right in the header, and the sons are on the homepage with their names under their faces.
The build
The site is built around one job: get a request in front of Marek fast. A three-field quote form (what’s wrong, where are you, how do we reach you) that texts the details straight to his phone. Service-area pages for every neighbourhood they cover, structured so Google understands exactly who fixes boilers in Kaisertown. And a steady drip system for asking happy customers to leave the review they always meant to write.
The result
Quote requests went from four or five a week to roughly ten within six weeks, and the firm now sits in the local top three for its bread-and-butter searches. Marek’s review count tripled. The Hotmail address is retired with full honours.